Ryan, Paul; Moroney, Mike; Geoghegan, Will; Cunningham, James
(Irish Academy of Management, 2007)
Ryan, P., Moroney, M., Geoghegan, W., & Cunningham, J. (2007). A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider. Irish Journal Of Management, 28(1), 81-102.