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Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms

ARAN - Access to Research at NUI Galway

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dc.contributor.author Evers, Natasha
dc.date.accessioned 2012-01-16T18:02:52Z
dc.date.available 2012-01-16T18:02:52Z
dc.date.issued 2010-01
dc.identifier.citation Evers, N. (2010) "Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms", CISC Working Paper No. 32. en_US
dc.identifier.uri http://hdl.handle.net/10379/2488
dc.description.abstract This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and Jaworski, 1990) for conceptual guidance and rigorously applied to two cases of highly internationalised small seafood exporters - an understudied context in both international marketing and international entrepreneurship literatures. The studied case firms are found to be highly market-orientated from start-up demonstrated by their founders' proactiveness and action-orientated behaviour to bring about successful implementation of market-orientated activities. MO for the case firms has been determined by their level of entrepreneurial orientation and the dynamic capability of the founder to mobilise and drive MO activities for export performance in seafood firms. The firm's MO process also extends outside the firm through using network partners to assist in pursuing MO strategies. en_US
dc.format application/pdf en_US
dc.language.iso en en_US
dc.publisher CISC en_US
dc.relation.ispartofseries CISC Working Papers;32
dc.subject Market orientation en_US
dc.subject International new ventures en_US
dc.subject International entrepreneurship en_US
dc.subject Low technology ventures en_US
dc.subject Exporting en_US
dc.subject Centre for Innovation and Structural Change (CISC) en_US
dc.title Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms en_US
dc.type Working Paper en_US
dc.description.peer-reviewed peer-reviewed en_US

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