Browsing Marketing by Author "Wallace, Elaine"
Now showing items 1-12 of 12
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Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarity
Catalán, Sara; Martínez, Eva; Wallace, Elaine (Emerald, 2019-01-16)This paper seeks to explain the effect of flow, game repetition, and brand familiarity on players brand attitude and purchase intention in the context of mobile advergaming. Data from 227 participants who played a ... -
Brand tribalism and self-expressive brands: social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine (Emerald, 2015)Purpose - This study aims to examine the relationship between social influence and consumers' self-expression through brands. It considers susceptibility to interpersonal influence and social network influence on self-expressive ... -
Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity.
Wallace, Elaine; Coughlan, Joseph (Emerald, 2022-08-12)Purpose: This study aims to investigate affective commitment (ACS) and leader¿member exchange (LMX) as resources mitigating against burnout and counterproductive work behaviours (CWBs) in the hospitality sector, and ... -
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017)Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ... -
'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Springer Verlag, 2018-08-21)Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ... -
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
Wallace, Elaine; Buil, Isabel; Catalán, Sara (Emerald, 2020-04-07)This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ... -
Improving consumers’ willingness to pay using social media activities
Torres, Pedro; Augusto, Mário; Wallace, Elaine (Emerald, 2018-10-05)Purpose: This study examines the impact of social media activities on consumers willingness to pay a premium (WTPp) in the banking industry, and investigates the role of consumer-brand identification (CBI) on this ... -
Investigating components and causes of sabotage by academics using collective intelligence analysis
Wallace, Elaine; Hogan, Michael; Noone, Chris; Groarke, Jenny (Taylor & Francis, 2018-05-24)Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ... -
The role of flow for mobile advergaming effectiveness
Catalán, Sara; Martínez, Eva; Wallace, Elaine (Emerald, 2019-11-11)Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance players brand perceptions and purchase intentions, as well as the factors that affect players flow experience. Data from 212 ... -
A typology of conspicuous donation on Facebook
Wallace, Elaine; Buil, Isabel (Emerald, 2021-02-05)Purpose This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior. Design/methodology/approach Data ... -
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017-11)Purpose This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ... -
Who Likes You and Why? A typology of Facebook Fans
Wallace, Elaine (2014)Although many managers recognize that Facebook fans represent a marketing opportunity, little is known about fan types. This study explores a typology of fans, drawn from a sample of 438 individuals who Like brands ...