Browsing Marketing by Author "Ojala, Arto"
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Extending the international new venture phenomenon to digital platform providers: a longitudinal case study
Ojala, Arto; Evers, Natasha; Rialp, Alex (Elsevier, 2018-05-28)People increasingly interact with services enabled by digital platforms. This has been a consequence of the digitalization of artifacts, which has transmuted traditional businesses into digital forms. With the increasing ...