Browsing Marketing by Author "Higgins, Lindsey"
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A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared, American Association of Wine Economics,
McGarry-Wolf, Marianne; Higgins, Lindsey; Torres, Ann M. (2012)In 2006 the Irish wine market was growing rapidly along with its Celtic Tiger economy (Euromonitor, 2008). Total wine sales in Ireland more than quadrupled in the seventeen-year span from 1990 to 2007 (Geraghty and Torres, ... -
Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education
McGarry-Wolf, Marianne; Higgins, Lindsey; Torres, Ann M. (North American Colleges & Teachers of Agriculture, 2013-09-01)A social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing ...