ARAN - Access to Research at NUI Galway

E-tailing in Ireland: A review of Ireland's top 25 retailers

ARAN - Access to Research at NUI Galway

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dc.contributor.author Scott, Murray en
dc.contributor.author Golden, William en
dc.contributor.author Hughes, Martin en
dc.date.accessioned 2011-03-07T16:10:40Z en
dc.date.available 2011-03-07T16:10:40Z en
dc.date.issued 2003 en
dc.identifier.citation Scott, M., Golden, W., & Hughes, M. (2003). E-tailing in Ireland: A review of Ireland's top 25 retailers. Irish Marketing Review, 1(3), 271-286. en
dc.identifier.issn 0709-7362 en
dc.identifier.uri http://hdl.handle.net/10379/1694 en
dc.description.abstract Electronic commerce provides a new sales channel for traditional retailers (Gulati and Garino, 2000, Griffith and Krampf, 1998). Yet, many traditional retailers have been slow to embrace the new technology (Bellman, 2001, De-Kare Silver, 2000, Maruca, 1999). However, others Clicks & Bricks retailers have successfully integrated physical operations with online stores (Enders and Jelassi, 2000, Willcocks and Plant, 2001). This paper assesses the current state of cyber retailing in Ireland and seeks to evaluate the impact electronic commerce has had on the retail sector. The top 25 Irish retail firms were identified and the web site (if existing) of these companies were then accessed and evaluated based on factors relating to web site functionality, technical sophistication and information provision. The research found the cyber retailing market in Ireland to be buoyant and growing. The high incidence of web presence amongst the top twenty-five retailers illustrates that Irish retailers are pursuing cyber strategies. Furthermore, a high proportion of these retailers are actively pursuing cyber-retailing. However, a majority of these web adopters do not support online sales and it is evident that within a large section of the Irish retail sector the Internet is still being thought of as a medium primarily for information dissemination to support the existing business. Furthermore, the low instance of customisation features provides evidence to suggest that web sites are being implemented in a sub-optimal manner. en
dc.format application/pdf en
dc.language.iso en en
dc.publisher Mercury Publications Ltd. en
dc.subject e-Commerce en
dc.subject Accountancy & Finance en
dc.title E-tailing in Ireland: A review of Ireland's top 25 retailers en
dc.type Article en
dc.local.publishedsource http://findarticles.com/p/articles/mi_qa5500/is_200301/ai_n21342584/ en
dc.description.peer-reviewed peer-reviewed en

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