Browsing College of Engineering and Informatics by Subject "Creativity"
Now showing items 1-3 of 3
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Creativity toolkit for R&D managers
(2004)In this, the twenty first century, innovation has become one of the most important and effective ways of obtaining and sustaining competitive dominance in the market place over the past number of years. Many firms are ... -
A happy threesome: Innovation, Creativity and Business Support
(2009)Businesses, whether for-profit and nonprofit, are facing change like never before. Numerous driving forces to this change include a rapidly expanding marketplace (globalization), and increasing competition, diversity among ... -
Idea management for organisational Innovation
(World Scientific, 2003-12)Modern organisations are under ever increasing competitive pressure to maintain market share, enhance product range, improve efficiency and reduce cost. The process by which organisations attain these improvements is ...