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Comparing techniques for preference relaxation: a decision theory perspective

ARAN - Access to Research at NUI Galway

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dc.contributor.author Dabrowski, Maciej en
dc.contributor.author Acton, Thomas en
dc.date.accessioned 2010-12-10T13:24:08Z en
dc.date.available 2010-12-10T13:24:08Z en
dc.date.issued 2010-09-01 en
dc.identifier.citation Dabrowski, M. and T. Acton (2010). Comparing techniques for preference relaxation: a decision theory perspective 11th International Conference on Electronic Commerce and Web Technologies (EC-Web 2010). Bilbao, Spain. en
dc.identifier.isbn 3642152074 en
dc.identifier.isbn 9783642152078 en
dc.identifier.uri http://hdl.handle.net/10379/1512 en
dc.description.abstract This research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenarios. In contrast to ltering and recommendation mechanisms that are a potential solution to this problem, our method combines decision theory with preference relaxation and enables consumers to consider high-quality alternatives they initially eliminated. We compare our approach with existing methods using a set of 2650 car advertisements gathered from a popular advertiser website. We discuss the potential impact of our method on decision quality and give an overview of implications for practitioners and researchers. en
dc.format application/pdf en
dc.language.iso en en
dc.publisher Springer en
dc.subject Decision theory en
dc.subject Recommender systems en
dc.subject Preference relaxation en
dc.subject eCommerce en
dc.subject Enterprise Agility en
dc.title Comparing techniques for preference relaxation: a decision theory perspective en
dc.type Conference Paper en
dc.description.peer-reviewed peer-reviewed en
dc.contributor.funder Science Foundation Ireland - Grant No. SFI/08/CE/I1380 (Lion-2) en

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