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Opaque web practices among low-cost carriers

ARAN - Access to Research at NUI Galway

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dc.contributor.author Torres, Ann M. en
dc.contributor.author Barry, Chris en
dc.contributor.author Hogan, Mairéad en
dc.date.accessioned 2010-12-10T12:59:12Z en
dc.date.available 2010-12-10T12:59:12Z en
dc.date.issued 2009-04-01 en
dc.identifier.citation Torres, A. M., Barry, C., & Hogan, M. (2009). Opaque Web practices among low-cost carriers. Journal of Air Transport Management, 15(6), 299-307. en
dc.identifier.issn 0969-6997 en
dc.identifier.uri http://hdl.handle.net/10379/1503 en
dc.description.abstract The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves and their consumers in specific areas of their operations, while simultaneously developing excellence in sales transaction completion via self-service. The [`]opaque' practices many low-cost carriers employ appear to be intentional design features and are contrary to the ethos of designing a [`]good system' to facilitate the full spectrum of customer service. As a result, the low-cost sector has come under increased scrutiny for engaging in unfair practices and violating consumer protection law. en
dc.format application/pdf en
dc.language.iso en en
dc.publisher Elsevier en
dc.subject Low-cost carriers en
dc.subject Usability en
dc.subject Information systems en
dc.subject On-line trust en
dc.subject Marketing en
dc.subject Consumer protection en
dc.subject Regulation en
dc.subject Enterprise Agility en
dc.title Opaque web practices among low-cost carriers en
dc.type Article en
dc.local.publishedsource http://dx.doi.org/10.1016/j.jairtraman.2009.02.003 en
dc.description.peer-reviewed peer-reviewed en

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