Browsing University of Galway Theses (PhD Theses) by Author "Domegan, Christine"
Now showing items 1-6 of 6
-
A community ready for the future? A social marketing study of Meals on Wheels Services in Ireland
FitzGerald, Christine (2015-02-05)This research, undertaken in the Irish Meals on Wheels (MOW) community, seeks to address the challenges associated with MOW stakeholders' behaviours through the application of a community social marketing model: the Community ... -
The Development of Process Indicators for Science Communication using Social Marketing and Innovation Theory
McHugh, Patricia (2013-08-23)Science surrounds our daily lives and is an integral component to the development of sustainable communities and societies. Science also contributes to the competitiveness and advancement of economies through their governing ... -
Expansion and augmentation of social marketing theory and practice with systems science and mechanism, action, structure (MAS) theory to explore dynamic complexity and leverage points pertinent to the Galway cycling system
Brychkov, Dmitry (NUI Galway, 2019-05-08)Social marketing is confronted by serious challenges of both endogenous and exogenous character. If these challenges are not properly addressed, social marketing risks entering into a deep, intrinsic and ontological crisis. ... -
The role of social marketing in behavioural change for a circular economy: Exploring the value-action gap for routine purchases in a competitive retail setting
Mc Ardle, Maeve (NUI Galway, 2019-10-08)This research extends the social marketing agenda into the area of pro-environmental behaviour addressing the ultimate behavioural change challenge of achieving a circular economy. The successful transition to a circular ... -
A Social Marketing Partnership Framework: An Extension of Morgan and Hunt’s (1994) Commitment - Trust Key Mediating Variable Model
Duane, Sinead (2012-09-19)The type of transformational change needed to address the complex and wicked issues that permeate today's society cannot be facilitated without the adoption of multi-sectoral social marketing partnerships. This research, ... -
Social marketing: The role of Facebook as a digital technology for social mechanisms and behaviour change in the context of obesity and healthy lifestyles
Flaherty, Tina (NUI Galway, 2022-08-15)Tomorrow’s world is radically different to the one that social marketing was born into over 50 years ago (Taubenheim et al., 2008; Galiano-Coronil and MierTeran-Franco, 2019). Social marketing is propelling forward ...