Browsing University of Galway Theses by Author "Flaherty, Tina"
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Social marketing: The role of Facebook as a digital technology for social mechanisms and behaviour change in the context of obesity and healthy lifestyles
Flaherty, Tina (NUI Galway, 2022-08-15)Tomorrow’s world is radically different to the one that social marketing was born into over 50 years ago (Taubenheim et al., 2008; Galiano-Coronil and MierTeran-Franco, 2019). Social marketing is propelling forward ...