Abstract:
The paper describes the views of the principals involved in the initial stages of planning and development of an MSc in
Technology Management programme in Ireland prior to its commencement, and subsequently elicits the views of these
principals after the programme¿s implementation. The Atlantic University Alliance (AUA), a collaboration of three Irish
universities, was the vehicle for developing and managing this programme. In the paper we discuss issues relating to the
planning and development from initiation through to early implementation of the programme within a collaborative intrauniversity
environment.