Now showing items 1-2 of 2

    • Product portfolio management: An analysis of a large medical device company 

      Cormican, Kathryn (Springer Berlin Heidelberg, 2013-07)
      This paper focuses on product portfolio management in a large multinational medical device organisation. The contribution of this research is to provide insights into the nature, composition and decision making processes ...
    • Towards Empathic Design in the Irish Medical Device Industry 

      Cormican, Kathryn (2012-05)
      The goal of this study is twofold (a) to identify whether empathic design methods are used in the medical device industry in Ireland and (b) to identify the challenges faced by designers when implementing empathic design ...