Browsing by Subject "Cluster analysis"

Now showing items 1-3 of 3

    • A typology of conspicuous donation on Facebook 

      Wallace, Elaine; Buil, Isabel (Emerald, 2021-02-05)
      Purpose This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior. Design/methodology/approach Data ...

    • Unsupervised learning for understanding student achievement in a distance learning setting 

      Liu, Shuangyan; d’Aquin, Mathieu (IEEE, 2017-04-25)
      Many factors could affect the achievement of students in distance learning settings. Internal factors such as age, gender, previous education level and engagement in online learning activities can play an important role ...

    • Who Likes You and Why? A typology of Facebook Fans 

      Wallace, Elaine (2014)
      Although many managers recognize that Facebook fans represent a marketing opportunity, little is known about fan types. This study explores a typology of fans, drawn from a sample of 438 individuals who Like brands ...