Browsing by Author "Charleton, Debbie"
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In search of search engine marketing strategy amongst SME s in Ireland
Barry, Chris; Charleton, Debbie (Springer, 2009)Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ... -
Researching Search - A Study into Search Engine Marketing Practices in Ireland
Barry, Chris; Charleton, Debbie (INSTICC Press, 2008-07)Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...