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Facebook and luxury fashion brands: self-congruent posts and purchase intentions
(Emerald, 2020-04-07)
This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ...
Burnout and counterproductive workplace behaviours among frontline hospitality employees: the effect of perceived contract precarity.
(Emerald, 2022-08-12)
Purpose:
This study aims to investigate affective commitment (ACS) and leader¿member exchange (LMX) as resources mitigating against burnout and counterproductive work behaviours (CWBs) in the hospitality sector, and ...
A typology of conspicuous donation on Facebook
(Emerald, 2021-02-05)
Purpose
This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior.
Design/methodology/approach
Data ...