Having a Customer Focus in Agile Software Development
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Date
2010Author
Lohan, Garry
Conboy, Kieran
Lang, Michael
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Lohan, G.; Conboy, K.; Lang, M. (2010) Having a Customer Focus in Agile Software Development International Conference on Information Systems Development (ISD2010) Prague, Czech Republic, August 25-27,
Abstract
This research looks at the customer focus of agile software development
teams. The study is part of a larger study examining how the twelve
principles of Beyond Budgeting are operationalised in the context of an
agile development environment. Using two case study sites and a
semi-structured interview approach the customer focus of agile teams
operating within two large organisations is examined. In these
organisations the direct customer is not the end user of the product;
rather they are another group within the organisation downstream of the
agile development team. The results suggest that while organisations may
espouse to have a customer focus the structures may not be in place to
enable sufficient sharing of customer knowledge and utilisation of
customer feedback. Emergent themes from the study suggest that customer
identification, customer characteristics, customer location and the
teams¿ experience of the customer and their domain may have an impact on
the customer focus of an agile team.